Hello, my name is Dax Farhang. I am the Product Manager, responsible for ElectricCommander. From time to time I will post my thoughts on the software industry, the Software Product Management space, and Electric Cloud’s software solutions. I might even toss some darts at our competition if the appropriate mood sets in. Given that I am a member of the marketing organization, there are some who that will contend that all of my posts will merely be veiled attempts to lure you to Electric Cloud products. There’s no point trying to convince those individuals otherwise. Instead I dedicate my inaugural post on this blog to all of you.
Have you ever tried to push a new software tool for your team and failed? Have you ever wanted to drive the purchase and use of a new software application but didn’t feel properly equipped to execute? Anyone on a team is capable of championing this effort with the appropriate approach. It is even more important in a tough economy to present a well-reasoned argument with a reasonable expected ROI fully calculated. Here are a few guidelines that will increase your chance of success.